This book offers practical advice to higher education administrators on how to develop and implement effective and efficient enrollment and retention management programs. The book offers over 500 suggestions and is the first practical guide to combine both enrollment and retention management. Dennis’s book will challenge campus administrators to re-think how they conduct business on their compuses and why it is important to treat students as valued customers…. More >>
#1 by Gertrude Stein on July 2, 2010 - 5:47 pm
This is without a doubt a practical guide to UNDERGRADUATE enrollment and retention management. If you work in enrollment and retention management, it’s a good overview with a decent amount of new ideas but only as they relate to UNDERGRADUATES. However, the book doesn’t talk about where or how to build your prospect pools. Search lists are not mentioned although they are alluded to via the search piece. It would have been good to have this information in order to make the guide more comprehensive. It would have also been helpful to have her take on what search lists are available, and what outcomes she has found them to yield. The guide was riddled with thought provoking questions that I found useful. However, if you are looking for information on GRADUATE and CONTINUING EDUCATION Enrollment and Retention management, this is not the book. These areas are only mentioned in passing and there is little useful information regarding them. I feel the title is misleading and should have been, “A Practical Guide to UNDERGRADUATE Enrollment and Retention Management in Higher Education.” I will say, the writing style is fluid and getting through this book is enjoyable, although the author’s take on who can and should be an enrollment and retention manager is, in my opinion, bias and self descriptive. I might also add, that if you are new to undergraduate enrollment and retention management, it’s a worthwhile investment. It’s a solid place to start and there are few books out there with this type of overview. As for me, I’ll be looking for the GRADUATE and CONTINUING EDUCATION sequel.
Rating: 3 / 5