Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E th… More >>
#1 by Joseph Grenny on July 2, 2010 - 6:12 pm
Singhal has done some of the finest work every not only documenting but explaining the success of a powerful behavioral intervention–entertainment education. This highly readable and informative book should be required reading for every public policy and Non Profit leader in the world. If it were, the quality of their work would substantially improve.
Rating: 5 / 5